title: Medical centers and marketing: making it work.
authors.affiliation: Marketing and Planning Services, Ohio State University Hospitals, Columbus.
authors.forename: J G
authors.initials: JG
authors.lastname: Cottillion
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D006746:Hospital Bed Capacity, 500 and over; D008389:Marketing of Health Services; D009820:Ohio