Drug bulletins: effectiveness in modifying prescribing and methods of improving impact.
Little research has been conducted into the impact of drug bulletins in modifying prescribing and containing costs. The authors review published reports of bulletin effectiveness in institutional and community settings, pointing out the apparent enhanced usefulness of drug bulletins combined with other informational strategies and products. They offer guidelines for boosting bulletin effectiveness through content and design of decisions.
Plumridge
R J
RJ
Department of Pharmacy, Fremantle Hospital, Western Australia.
Berbatis
C G
CG
D003142:Communication; D003157:Community Pharmacy Services; D011307:Drug Prescriptions; D010607:Pharmacy Service, Hospital / Q000458:organization & administration*; D011643:Publishing; D014956:Writing