title: Market research gives nurse administrators an edge.
authors.forename: J B
authors.initials: JB
authors.lastname: Cohn
authors.forename: L
authors.initials: L
authors.lastname: Lowell
mesh_terms: D000288:Administrative Personnel; D003625:Data Collection; D004651:Employment; D006801:Humans; D008389:Marketing of Health Services; D008404:Massachusetts; D009718:Nurse Administrators; D015401:Nursing Administration Research; D015399:Nursing Research; D010560:Personnel Selection