Selling the OR: strategies to compete in the marketplace.
1. OR directors are expected to be successful business managers in addition to their usual management responsibilities. 2. To complete with other health-care facilities, it is essential to incorporate marketing as part of the management strategy. 3. Marketing includes developing the skill level of all staff members, including middle managers, staff nurses, and ancillary personnel. 4. OR directors must create a work environment where the physician and staff are partners in providing quality patient care.
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D004865:Equipment and Supplies, Hospital; D006801:Humans; D008389:Marketing of Health Services; D009873:Operating Rooms / Q000458:organization & administration*; D013192:Staff Development