title: [Comics for traffic education: evaluation of a traffic safety campaign].
abstract: Traffic safety campaigns often are ineffective to change driving behavior because they don't reach the target group or are recognized only by people who are already interested or concerned. The evaluation of a traffic safety campaign called "Leo Lässig", addressed to young new drivers, shows that recognition and acceptance by the target group were stimulated by the age-conform means of comic-strips.
authors: Seminar für Publizistikwissenschaft, Universität Zürich.
authors: H
authors: H
authors: Bonfadelli
mesh_terms: D000056:Accident Prevention; D000063:Accidents, Traffic / Q000517:prevention & control*; D000293:Adolescent; D000328:Adult; D002325:Caricatures as Topic; D002359:Cartoons as Topic; D005260:Female; D006266:Health Education / Q000379:methods*; D006801:Humans; D008297:Male; D012307:Risk Factors; D012449:Safety; D013557:Switzerland
vernacular_title: Comics zur Verkehrserziehung: Evaluation einer Verkehrssicherheitskampagne.