Prompting one low-fat, high-fiber selection in a fast-food restaurant.
Evidence increasingly links a high-fat, low-fiber diet to coronary heart disease and certain site cancers, indicating a need for large-scale dietary change. Studies showing the effectiveness of particular procedures in specific settings are important at this point. The present study, using an A-B-A-B design and sales data from computerized cash registers, replicated and extended previous work by showing that inexpensive prompts (i.e., signs and fliers) in a national fast-food restaurant could increase the sales of salads, a low-fat, high-fiber menu selection. Suggestions also are made pertinent to more widespread use of the procedures.
Wagner
J L
JL
Psychology Department, Virginia Polytechnic Institute and State University, Blacksburg 24061.
Winett
R A
RA
D001521:Behavior Therapy; D003327:Coronary Disease / Q000517:prevention & control; D004041:Dietary Fats / Q000008:administration & dosage*; D004043:Dietary Fiber / Q000008:administration & dosage*; D002149:Energy Intake; D005518:Food Preferences; D006293:Health Promotion; D006801:Humans; D012147:Restaurants
D004041:Dietary Fats; D004043:Dietary Fiber