Perception of attractiveness by obesity and hair color.
In a study of 318 Caucasian college students, obese persons and redheaded men were seen as unattractive compared to the nonobese and other hair colors. The obesity stereotype and the hair-color stereotype appear to be evaluated separately with little interaction. The results imply that a stereotypic characteristic like obesity, which is perceived as being under a person's control, may be evaluated differently than a stereotypic characteristic independent of personal choice such as hair color.
Clayson
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DE
Department of Marketing, University of Northern Iowa, Cedar Falls 50614.
Klassen
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ML
D000328:Adult; D001290:Attitude; D001504:Beauty; D004954:Esthetics; D005260:Female; D006200:Hair Color; D006801:Humans; D008297:Male; D009765:Obesity / Q000523:psychology*; D012737:Sex Factors; D013240:Stereotyping