title: Customer perception counts in quality assurance.
authors.affiliation: Louden & Co., Chicago.
authors.forename: T L
authors.initials: TL
authors.lastname: Louden
mesh_terms: D003258:Consumer Behavior; D015285:Hospital-Patient Relations; D011641:Public Relations; D011785:Quality Assurance, Health Care / Q000379:methods*; D014481:United States