title: As competition increases, so should MD's marketing efforts.
authors.forename: P
authors.initials: P
authors.lastname: Houlihan
mesh_terms: D004465:Economic Competition / Q000639:trends*; D004467:Economics / Q000639:trends*; D004470:Economics, Medical; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics*; D011641:Public Relations / Q000191:economics