title: Market research: 'Let the buyer beware'.
authors.affiliation: Professional Research Consultants, Inc., Omaha, NE.
authors.forename: J M
authors.initials: JM
authors.lastname: Inguanzo
mesh_terms: D003284:Contract Services / Q000592:standards; D003657:Decision Making; D006739:Hospital Administration; D008389:Marketing of Health Services / Q000592:standards*; D011361:Professional Competence; D014481:United States