Face-name interference.
Interference effects between the processing of simultaneously presented photographs of faces of familiar people and printed names of familiar people were investigated. Printed names interfered with identifying faces, whereas faces did not interfere with saying printed names (Experiments 1 and 3). In contrast, faces interfered more with name categorization than names interfered with face categorization (Experiments 2 and 4). Despite a priori reasons as to why faces might be thought to possess functional properties different from those of other visual objects, the observed effects are comparable to those found in object-word interference studies, with photographs of faces behaving like pictures of objects and printed people's names behaving like printed names of objects. In face naming tasks, the presence of related names produced more interference than did the presence of unrelated names (Experiment 1). This effect was examined in greater detail in Experiment 3, where we found that the effect arises when the face and the name belong to people of similar appearance. An effect of common category membership was not found in Experiment 3. Experiment 5, however, showed that names of people highly associated with the person whose face is presented also produce more interference than do names of unrelated people.
D001244:Association; D005145:Face; D005260:Female; D006801:Humans; D008297:Male; D008568:Memory; D009275:Names; D011601:Psychophysics; D011930:Reaction Time; D014796:Visual Perception