title: Management information systems: their role in the marketing activities of HMOs.
abstract: HMOs are particularly dependent on their information resources in providing cost-effective, high quality, accessible care. Understanding the role of MIS in HMO marketing activities may guide administrators in evaluating information systems applications within their organizations.
authors.affiliation: Massachusetts General Hospital.
authors.forename: D B
authors.initials: DB
authors.lastname: Aronow
mesh_terms: D006279:Health Maintenance Organizations / Q000458:organization & administration*; D008331:Management Information Systems / Q000458:organization & administration*; D008389:Marketing of Health Services; D014481:United States