Intrapreneurship: tapping employee creativity.
Seeking ways to produce new products, processes, and programs that would result in cost savings or increased revenue for nursing services and the institution, as well as attracting and retaining bright, creative nursing employees, the authors developed a pilot program to allow intrapreneurs to "run with" their ideas. The authors discuss the mechanics of their program development, implementation, and evaluation as well as examples of innovative projects under development by nursing employees.
Marszalek-Gaucher
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University of Michigan Hospitals, Ann Arbor.
Elsenhans
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VD
D003405:Creativity; D006746:Hospital Bed Capacity, 500 and over; D006801:Humans; D008389:Marketing of Health Services; D008611:Mentors; D008824:Michigan; D009741:Nursing Staff, Hospital; D009936:Organizational Innovation; D010865:Pilot Projects; D010934:Planning Techniques