title: Product-line administration in hospitals.
abstract: While a great deal of discussion has centered on product-line planning and management, product-line marketing may be even more important. Defining its market increases the hospital's ability to achieve its mission, improve its vitality, and attract medical staff. By focusing on specific programs or products, the hospital may be able to develop "centers of excellence" that attract patients and referrals from a wide area.
mesh_terms: D003953:Diagnosis-Related Groups; D004465:Economic Competition; D006739:Hospital Administration; D006748:Hospital Departments; D006752:Hospital Planning / Q000379:methods*; D008389:Marketing of Health Services; D010934:Planning Techniques; D014481:United States