title: Marketing the dental school: response to inquiries from prospective students.
authors.affiliation: Oregon State University, College of Business, Corvallis 97330.
authors.forename: J C
authors.initials: JC
authors.lastname: Smith
authors.forename: B W
authors.initials: BW
authors.lastname: Becker
authors.forename: D O
authors.initials: DO
authors.lastname: Kaldenberg
mesh_terms: D003142:Communication; D004521:Educational Measurement; D006801:Humans; D012570:School Admission Criteria; D012575:Schools, Dental / Q000458:organization & administration*; D013335:Students, Dental