title: Integrating marketing into nursing service.
authors.forename: G A
authors.initials: GA
authors.lastname: Adams
authors.forename: M L
authors.initials: ML
authors.lastname: Hockema
authors.forename: L
authors.initials: L
authors.lastname: Wood
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D009730:Nursing Assessment / Q000458:organization & administration; D009739:Nursing Services / Q000458:organization & administration*