title: Writing a winning business plan.
abstract: Nurse executives are key contributors to business decisions in today's cost-conscious health care arena. To make sound decisions about initiating new services or expanding existing programs, nurse executives must know how to plan and produce sophisticated business plans that win support and speak successfully for nursing.
authors.affiliation: Washington Hospital Center, Washington, D.C.
authors.forename: J E
authors.initials: JE
authors.lastname: Johnson
authors.forename: D G
authors.initials: DG
authors.lastname: Sparks
authors.forename: C
authors.initials: C
authors.lastname: Humphreys
mesh_terms: D004465:Economic Competition; D005376:Financial Management / Q000379:methods*; D008389:Marketing of Health Services; D009718:Nurse Administrators