title: Color associations of male and female fourth-grade school children.
abstract: Four groups (two male and two female) were asked to respond to a number of concepts with the first color that came to mind. Results led to the following conclusions: (a) We replicated Byrnes' (1983) findings that indicated that there is a definite color association among children to stimuli; (b) there was no significant difference between the responses of the male children and those of the female children; (c) two opposing findings concerning the perceived valence of colors were both supported by the data; and (d) we found that emotionally loaded stimuli evoked similar responses from males and females, whereas neutral stimuli elicited different responses.
authors.affiliation: Norfolk Academy, Virginia.
authors.forename: E M
authors.initials: EM
authors.lastname: Karp
authors.forename: H B
authors.initials: HB
authors.lastname: Karp
mesh_terms: D002648:Child; D003118:Color Perception; D004644:Emotions; D005260:Female; D005783:Gender Identity; D006801:Humans; D008297:Male; D014936:Word Association Tests