Evaluating health care advertising.
Evaluating health care advertising is a four-part process that enables health care managers to target particular markets and to determine the effects of advertising particular services and products.
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Sisters of St. Joseph of Peace, Health and Hospital Services, Bellevue, Washington.
D000329:Advertising / Q000592:standards*; D003256:Community Participation; D008389:Marketing of Health Services; D015397:Program Evaluation; D014481:United States