title: The case for/against the effectiveness of dental services advertising: implications and recommendations.
authors.forename: P M
authors.initials: PM
authors.lastname: Sanchez
mesh_terms: D000329:Advertising; D001290:Attitude; D003752:Dental Health Services; D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental; D014481:United States; D014485:United States Federal Trade Commission