title: Health promotion and health education: the emerging role of the private sector.
abstract: The climate is right for new ventures in health education, especially those in which corporate leaders join forces with other members of the communities where they do business. Working with the public sector and other members of the private sector--with schools, universities, health departments, churches, professional associations, voluntary agencies, and foundations--corporations can become a vital new force in supporting health education not only of their own employees but also of children and adults and the public at large.
authors.affiliation: National Center for Health Education, New York, NY 10016-7901.
authors.forename: C E
authors.initials: CE
authors.lastname: Pearson
mesh_terms: D003132:Commerce; D004059:Diffusion of Innovation; D006265:Health Care Coalitions; D006266:Health Education / Q000458:organization & administration*; D006289:Health Planning Support / Q000639:trends; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans