title: Evaluating health care advertising.
abstract: Evaluating health care advertising is a four-part process that enables health care managers to target particular markets and to determine the effects of advertising particular services and products.
authors.affiliation: Sisters of St. Joseph of Peace, Health and Hospital Services, Bellevue, Washington.
authors.forename: R S
authors.initials: RS
authors.lastname: MacStravic
mesh_terms: D000329:Advertising / Q000592:standards*; D003256:Community Participation; D008389:Marketing of Health Services; D015397:Program Evaluation; D014481:United States