title: An administrative marketing strategy: a different perspective on the nursing process.
abstract: Through the methods of the nursing process, nurse administrators were able to sell nursing to nurses. The use of marketing to link the business world with nursing stimulated professional dedication, skill, and responsibility. The program helped to encourage habits of flexibility, ensure continuous learning, acceptance of change, and the opportunity for individuals and institutions to grow and advance. It promoted autonomous, collaborative, and consultative practice. Nurturing the nurse had become a reality.
authors.affiliation: Nursing Service, Veterans Administration Medical Center, Asheville, North Carolina.
authors.forename: B A
authors.initials: BA
authors.lastname: Beaupre
mesh_terms: D000288:Administrative Personnel; D006745:Hospital Bed Capacity, 300 to 499; D006801:Humans; D007318:Inservice Training; D008389:Marketing of Health Services; D009657:North Carolina; D009718:Nurse Administrators; D009736:Nursing Process; D009738:Nursing Service, Hospital / Q000458:organization & administration*