title: Press relations: a 14-point plan for enhancing the public image of health care institutions.
abstract: Hospital executives often complain about a lack of positive press coverage. As the news media pay increasing attention to health-related issues, health-care institutions and their personnel will be increasingly thrust into positions of interaction with the news media. These interactions can either boost public confidence or cause widespread public distrust. A 14-point plan of practical suggestions can improve press relations and enhance the effectiveness and prestige of the health-care executives.
authors.affiliation: School of Journalism and Mass Communication, University of Iowa.
authors.forename: R
authors.initials: R
authors.lastname: Frasca
authors.forename: M
authors.initials: M
authors.lastname: Schneider
mesh_terms: D058016:Health Facility Administration; D007407:Interviews as Topic; D011641:Public Relations; D014481:United States