title: Direct mail as a prompt for follow-up care among persons at risk for hypertension.
abstract: We undertook a direct mail campaign to urge persons identified as being at risk for hypertension to seek medical advice. Those who received a single mailing displayed a 28% increase in the proportion who subsequently discussed their blood pressure with a physician and a 12% increase in the proportion who had their blood pressure rechecked, while those persons who received six mailings reported an equivalent increase in physician discussions but a smaller increase in rechecking their blood pressure. These results support the use of inexpensive social marketing strategies as follow-up methods for blood pressure screening programs.
authors.affiliation: Division of Epidemiology, School of Public Health, University of Minnesota, Minneapolis 55455.
authors.forename: D M
authors.initials: DM
authors.lastname: Murray
authors.forename: C L
authors.initials: CL
authors.lastname: Kurth
authors.forename: J R
authors.initials: JR
authors.lastname: Finnegan
authors.forename: P L
authors.initials: PL
authors.lastname: Pirie
authors.forename: J B
authors.initials: JB
authors.lastname: Admire
authors.forename: R V
authors.initials: RV
authors.lastname: Luepker
mesh_terms: D000328:Adult; D000368:Aged; D005260:Female; D006266:Health Education; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D006973:Hypertension / Q000517:prevention & control*; D008019:Life Style; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D008910:Minnesota; D009658:North Dakota; D010342:Patient Acceptance of Health Care; D011177:Postal Service; D012307:Risk Factors