Effects of a televised smoking cessation intervention among low-income and minority smokers.
In November 1985, a television smoking cessation program was broadcast for 20 days on the noon and 9 p.m. news. Smokers in West Garfield Park, an inner-city impoverished area of Chicago, were randomly assigned either to a comprehensive intervention or to a no-intervention control condition. Although 100,000 self-help manuals had been distributed throughout Chicago, none of the controls in this low-income area had obtained a manual. The intervention consisted of providing the smokers a self-help manual, the televised broadcast, weekly support meetings, and supportive phone calls. At a 4-month follow-up, 20% of treatment participants were abstinent compared to 9% of controls. The results indicated that intensive supplementary opportunities enhanced participation by low-income smokers in a media smoking cessation program.
Jason
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DePaul University Psychology Department, Chicago, Illinois 60614.
Tait
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Goodman
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Buckenberger
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Gruder
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D000328:Adult; D001638:Bibliotherapy; D002641:Chicago; D003131:Combined Modality Therapy; D005260:Female; D005500:Follow-Up Studies; D006266:Health Education; D006801:Humans; D008297:Male; D011204:Poverty Areas; D011897:Random Allocation; D012657:Self-Help Groups; D012907:Smoking / Q000628:therapy*; D012944:Social Support; D013689:Telephone; D013690:Television