title: Three mass media campaigns to prevent adolescent cigarette smoking.
abstract: This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of the campaigns.
authors.affiliation: School of Public Health, University of North Carolina, Chapel Hill 27599.
authors.forename: K E
authors.initials: KE
authors.lastname: Bauman
authors.forename: J D
authors.initials: JD
authors.lastname: Brown
authors.forename: E S
authors.initials: ES
authors.lastname: Bryan
authors.forename: L A
authors.initials: LA
authors.lastname: Fisher
authors.forename: C A
authors.initials: CA
authors.lastname: Padgett
authors.forename: J M
authors.initials: JM
authors.lastname: Sweeney
mesh_terms: D000293:Adolescent; D000294:Adolescent Behavior; D001741:Black or African American; D005260:Female; D006266:Health Education / Q000379:methods*; D006801:Humans; D008297:Male; D008402:Mass Media; D009657:North Carolina; D000297:Psychology, Adolescent; D011845:Radio; D000074606:Smoking Prevention; D013690:Television; D014741:Video Recording; D044465:White People