title: A mass media campaign. Using the mass media in smoking prevention and cessation programs: an introduction to five studies.
authors.affiliation: College of Communication Arts and Sciences, Michigan State University 48824.
authors.forename: E P
authors.initials: EP
authors.lastname: Bettinghaus
mesh_terms: D000328:Adult; D001521:Behavior Therapy; D006266:Health Education / Q000379:methods*; D006801:Humans; D008402:Mass Media; D008875:Middle Aged; D011845:Radio; D000074606:Smoking Prevention; D014481:United States; D014741:Video Recording