Management styles and marketing strategies: an analysis of HMOs.
The results of a recently conducted national study indicate that a variety of strategic management styles are being pursued by HMOs, and that relationships exist between these styles and marketing strategies. The findings themselves have strategic relevance for HMOs and other health service providers.
Conant
J S
JS
Texas A&M University, College Station.
Mokwa
M P
MP
Wood
S D
SD
D000329:Advertising; D002965:Classification; D003430:Cross-Sectional Studies; D006270:Health Facility Administrators; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D007857:Leadership; D008389:Marketing of Health Services; D008722:Methods; D010934:Planning Techniques; D011795:Surveys and Questionnaires; D014481:United States