title: Advertising focus may shift back to basics.
authors.forename: T
authors.initials: T
authors.lastname: Droste
mesh_terms: D000208:Acute Disease / Q000628:therapy; D000329:Advertising / Q000639:trends*; D006761:Hospitals / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States