title: Product-line management: concept to reality.
authors.forename: G
authors.initials: G
authors.lastname: Cole
authors.forename: C
authors.initials: C
authors.lastname: Brown
mesh_terms: D002140:California; D003695:Delivery of Health Care; D004465:Economic Competition; D006739:Hospital Administration; D006748:Hospital Departments; D006801:Humans; D008389:Marketing of Health Services; D008962:Models, Theoretical; D010820:Physicians / Q000600:supply & distribution; D011357:Product Line Management