title: Ireland's new biotechnology venture puts marketing first.
authors.forename: C
authors.initials: C
authors.lastname: Wenz
mesh_terms: D000047:Academies and Institutes; D001709:Biotechnology / Q000191:economics; D005380:Financing, Government; D006077:Government Agencies; D007494:Ireland; D008389:Marketing of Health Services; D012109:Research Support as Topic; D014495:Universities