title: Making the mental shift: strategies for superior hospital management.
authors.forename: R C
authors.initials: RC
authors.lastname: Ireland
mesh_terms: D003071:Cognition; D003258:Consumer Behavior; D005260:Female; D006739:Hospital Administration / Q000379:methods*; D006740:Hospital Administrators / Q000523:psychology; D006801:Humans; D008297:Male; D008389:Marketing of Health Services; D009936:Organizational Innovation; D012922:Social Change