title: What is excellence in health care marketing?
authors.forename: T A
authors.initials: TA
authors.lastname: Fisk
mesh_terms: D004465:Economic Competition; D006273:Health Facility Merger; D006739:Hospital Administration; D006740:Hospital Administrators; D006801:Humans; D008389:Marketing of Health Services / Q000592:standards*; D010557:Personnel Administration, Hospital; D010564:Personnel, Hospital; D012959:Socioeconomic Factors