title: Strategic market planning.
authors.forename: S L
authors.initials: SL
authors.lastname: Tucker
authors.forename: R M
authors.initials: RM
authors.lastname: Burr
mesh_terms: D003142:Communication; D004465:Economic Competition; D005377:Financial Management, Hospital; D006301:Health Services Needs and Demand; D006752:Hospital Planning; D006801:Humans; D007882:Legislation, Hospital; D008389:Marketing of Health Services; D008962:Models, Theoretical; D011357:Product Line Management; D012017:Referral and Consultation; D014481:United States