Departmental image: consumer perceptions.
The image of any radiology facility is a direct result of perceptions gathered by the consumer of their services. These consumers--referring physicians and patients--may be inaccurate in their perceptions, but it is these perceptions that form the basis for their opinions. Damage to the image of the facility may occur as a result of inaccurate but negative perceptions. Such negative perceptions must be determined and addressed in the promotion of a favorable community image. Actual increases or decreases in referrals to a radiology facility are directly related to the image of that faculty within its medical community.
Stockburger
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D003258:Consumer Behavior; D006748:Hospital Departments; D006801:Humans; D011872:Radiology Department, Hospital; D013679:Technology, Radiologic / Q000592:standards