Promoting visibility for the nurse practitioner role.
In promoting greater public awareness of nurse practitioners' contributions to health care, two major strategies may be used. Creating broad-based visibility through the use of the basic media and marketing strategies, and utilizing individual client encounters to educate clients about the NP role are both effective. NPs should assume the initiative in seeking out opportunities to create positive images for the nurse practitioner.
Edmunds
M W
MW
Graduate Nursing Program, Department of Primary Care, University of Maryland, Baltimore.
D006801:Humans; D008402:Mass Media; D009722:Nurse Practitioners; D010174:Pamphlets; D011641:Public Relations; D014481:United States