title: Achieving excellence through a superior service strategy.
authors.forename: M B
authors.initials: MB
authors.lastname: Benedict
authors.forename: L E
authors.initials: LE
authors.lastname: Gemmell
authors.forename: D M
authors.initials: DM
authors.lastname: Anderson
mesh_terms: D000124:Achievement; D003258:Consumer Behavior / Q000191:economics / Q000592:standards; D003365:Costs and Cost Analysis; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods; D008962:Models, Theoretical; D009738:Nursing Service, Hospital / Q000191:economics / Q000592:standards*