title: The "Grim Reaper" campaign.
authors.forename: D E
authors.initials: DE
authors.lastname: Dwyer
authors.forename: R
authors.initials: R
authors.lastname: Howard
authors.forename: J
authors.initials: J
authors.lastname: Downie
authors.forename: A L
authors.initials: AL
authors.lastname: Cunningham
mesh_terms: D000329:Advertising; D001315:Australia; D006679:HIV Seropositivity / Q000175:diagnosis*; D006266:Health Education / Q000379:methods*; D006801:Humans