title: Marketing function increases in health care.
authors.affiliation: AHA Strategic Planning and Marketing.
authors.forename: J S
authors.initials: JS
authors.lastname: Neiman
authors.forename: D F
authors.initials: DF
authors.lastname: Reczynski
mesh_terms: D003625:Data Collection; D006739:Hospital Administration / Q000639:trends*; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States