title: Outcome marketing in health care.
abstract: Monitoring outcomes of health care encounters can improve marketing efforts by addressing specific consumer needs.
authors.affiliation: Planning and Marketing (Sisters of St. Joseph of Peace) Health and Hospital Services, Bellevue, Washington.
authors.forename: R S
authors.initials: RS
authors.lastname: MacStravic
mesh_terms: D004465:Economic Competition; D006302:Health Services Research / Q000379:methods; D006801:Humans; D008389:Marketing of Health Services; D010043:Outcome and Process Assessment, Health Care; D011907:Rate Setting and Review; D014481:United States