title: Marketing strategies: projecting an image of nursing that reflects achievement.
authors.forename: K G
authors.initials: KG
authors.lastname: Andreoli
authors.forename: J R
authors.initials: JR
authors.lastname: Carollo
authors.forename: M W
authors.initials: MW
authors.lastname: Pottage
mesh_terms: D000124:Achievement; D003142:Communication; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics; D009726:Nurses / Q000600:supply & distribution; D009729:Nursing / Q000592:standards*; D014481:United States