External marketing. How it can build a dental practice.
This article gives a general introduction to external marketing as it befits the image of the dental professional. Research and various media opportunities are discussed, highlighting their advantages and pointing out the pros and cons of each. The latest trends in advertising philosophy are intertwined with concrete advice regarding cost effectiveness. This article is helpful to solo as well as group practitioners.
Ascher
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Mitchell Ascher Advertising Inc., New York, New York.
D000329:Advertising / Q000191:economics / Q000379:methods; D002017:Budgets; D003365:Costs and Cost Analysis; D003813:Dentistry; D006302:Health Services Research; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics; D009524:Newspapers as Topic; D009937:Organizational Objectives; D010350:Patient Credit and Collection; D010361:Patients; D010506:Periodicals as Topic; D011215:Practice Management, Dental / Q000191:economics; D011641:Public Relations; D011845:Radio; D013690:Television; D014956:Writing