Motivating safety belt use at a community hospital: an effective integration of incentive and commitment strategies.
An effective hospital-based safety-belt program incorporated several advantages over prior attempts to increase safety belt use, including (a) the use of indigenous staff as program sponsors, coordinators, and delivery agents; (b) a yearlong program evaluation; and (c) a combination of extrinsic incentives and intrinsic commitment. To be eligible for a weekly $5, employees met the following contingencies: (a) signed a pledge card; (b) displayed the signed pledge card in their vehicle; and (c) wore a safety belt. Overall, belt use increased from a 2-week baseline mean of 15.6% to 34.7% during the 6-month intervention, and decreased to 25.6% at withdrawal. For the pledge card signers (n = 188) and the nonsigners (n = 533), belt use increased from baseline means of 29.4% and 11.8% to intervention use rates of 75.1 and 17.7%, respectively. Withdrawal and 4-month follow-up use rates were 56.0% and 44.9% for the Pledge group, and 17.2% and 22.1% for the Nonpledge group.
Department of Psychology, Virginia Tech, Blacksburg 24061.
J G
JG
Nimmer
E S
ES
Geller
D000328:Adult; D001521:Behavior Therapy; D005500:Follow-Up Studies; D006764:Hospitals, Community; D006801:Humans; D009042:Motivation; D012622:Seat Belts