Internal marketing of the dental practice.
A sound internal marketing or patient relations program is the foundation for a successful dental practice. In this article the author defines internal marketing as it applies to today's society and gives guidelines for establishing a program in the dental office that will relate to patients and meet their individual needs.
Bonner
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Bonner Communications, Inc., Atlanta, Georgia.
D001294:Attitude to Health; D003770:Dental Offices; D003797:Dental Staff; D003812:Dentist-Patient Relations; D003813:Dentistry; D005160:Facility Design and Construction; D006267:Health Education, Dental; D006801:Humans; D008389:Marketing of Health Services / Q000145:classification; D009042:Motivation; D010347:Patient Care Planning; D010358:Patient Participation; D010361:Patients; D011215:Practice Management, Dental; D011369:Professional-Patient Relations; D013689:Telephone; D014956:Writing