Marketing: the creative advantage.
Success is celebrated best by sharing the process that led to its achievement. The marketing of nursing products at the 507-bed Akron General Medical Center is a success worth sharing with other nurse executives. The authors describe the marketing process that generated new sources of revenue to support staff education and clinical specialist services.
Crawford
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Fisher
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D006746:Hospital Bed Capacity, 500 and over; D006801:Humans; D007591:Joint Commission on Accreditation of Healthcare Organizations; D008370:Manuals as Topic; D008389:Marketing of Health Services; D009718:Nurse Administrators; D009738:Nursing Service, Hospital / Q000458:organization & administration*; D009820:Ohio