title: Marketing: the creative advantage.
abstract: Success is celebrated best by sharing the process that led to its achievement. The marketing of nursing products at the 507-bed Akron General Medical Center is a success worth sharing with other nurse executives. The authors describe the marketing process that generated new sources of revenue to support staff education and clinical specialist services.
authors.forename: M
authors.initials: M
authors.lastname: Crawford
authors.forename: M L
authors.initials: ML
authors.lastname: Fisher
mesh_terms: D006746:Hospital Bed Capacity, 500 and over; D006801:Humans; D007591:Joint Commission on Accreditation of Healthcare Organizations; D008370:Manuals as Topic; D008389:Marketing of Health Services; D009718:Nurse Administrators; D009738:Nursing Service, Hospital / Q000458:organization & administration*; D009820:Ohio