Marketing strategies for recruiting gay men into AIDS research and education projects.
Recruiting gay and bisexual men into AIDS-related research and education programs will become increasingly common as federal, state and local funds become available. The Pitt Men's Study, a study of the natural history of Human Immunodeficiency Virus (HIV) infection, developed a recruitment strategy based on marketing principles. These techniques allowed the study to target particular gay and bisexual groups for inclusion. 1718 gay and bisexual men were recruited. Non-whites and unemployed men were targeted and recruited in numbers comparable to their representation in the larger community.
D000163:Acquired Immunodeficiency Syndrome / Q000517:prevention & control*; D000328:Adult; D000329:Advertising / Q000379:methods; D005006:Ethnicity; D006716:Homosexuality; D006801:Humans; D008297:Male; D010342:Patient Acceptance of Health Care; D010414:Pennsylvania; D012107:Research Design