title: A proposal to regulate the manner of tobacco advertising.
abstract: If the U.S. is to achieve the goal of reducing the initiation of smoking among adolescents, it must implement a system of tobacco advertising regulation as one component of a comprehensive prevention program. This paper proposes a system of advertising regulation which is grounded in the relevant legal, information processing, and media effects theories.
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000331:legislation & jurisprudence*; D002648:Child; D002961:Civil Rights / Q000331:legislation & jurisprudence; D005260:Female; D006801:Humans; D008297:Male; D010947:Plants, Toxic; D000074606:Smoking Prevention; D013060:Speech; D014026:Nicotiana; D014481:United States