title: How much should hospitals spend on advertising?
abstract: Hospitals are using several methods to establish a budget for advertising. The Strategic Planning Institute of Cambridge, Massachusetts, has developed a study of advertising practices on nearly 200 corporations and over 1,000 individual businesses. Decision rules, developed in the study, are used to show how hospitals can use a more scientific approach to budgeting for advertising.
mesh_terms: D000329:Advertising / Q000191:economics; D002017:Budgets; D005376:Financial Management; D005377:Financial Management, Hospital; D008389:Marketing of Health Services / Q000191:economics* / Q000458:organization & administration