title: Viewpoint: why a medical staff marketing committee is needed.
abstract: Physician practices can be expanded through the formation of a hospital marketing committee for the medical staff. Such a committee could assist in establishing referral services, identifying locations for practices, assessing community needs, and assessing alternative delivery systems, as well as fulfilling other functions to increase medical staff visibility and improve performance.
mesh_terms: D006301:Health Services Needs and Demand; D008330:Management Audit; D008389:Marketing of Health Services; D008505:Medical Staff, Hospital; D008511:Medicine; D011365:Professional Practice Location; D011367:Professional Staff Committees; D012017:Referral and Consultation; D013038:Specialization; D014481:United States