title: Loyalty of hospital patients: a vital marketing objective.
abstract: Hospitals must strive for patient loyalty as a top priority objective in their marketing strategies. Loyal patients are sources of repeat business, potential users of new services, and positive spokespersons in word-of-mouth advertising.
mesh_terms: D003142:Communication; D003159:Community-Institutional Relations; D003258:Consumer Behavior; D004465:Economic Competition; D006761:Hospitals / Q000706:statistics & numerical data*; D006801:Humans; D008389:Marketing of Health Services; D011641:Public Relations; D011795:Surveys and Questionnaires; D014481:United States