Improving risk communication.
This paper explores reasons for difficulties in communicating risks among analysts, the laypublic, media, and regulators. Formulating risk communication problems as decisions involving objectives and alternatives helps to identify strategies for overcoming these difficulties. Several strategies are suggested to achieve risk communication objectives like improving public knowledge about risks and risk management, encouraging risk reduction behavior, understanding public values and concerns, and increasing trust and credibility.
D003142:Communication; D004493:Education; D006266:Health Education; D006801:Humans; D008402:Mass Media; D011336:Probability; D012306:Risk