title: Appraisal of marketing approaches for consultation-liaison psychiatry.
abstract: The high prevalence of undetected and undertreated mental disorders in the general health care sector suggests that the active "marketing" strategies proposed in these articles are overdue. However, a more extensive data base that documents the need for psychiatric involvement in the medical setting and assesses the capacities of other mental health professionals to substitute for consultation-liaison (C-L) psychiatrists in clinical care, teaching, and research is urgently needed and will prove to be the most potent marketing tool available to the specialty.
authors: Division of Consultation-Liaison Psychiatry, Mount Sinai Medical Center, New York.
authors: J J
authors: JJ
authors: Strain
mesh_terms: D003363:Cost Control / Q000639:trends; D006769:Hospitals, General; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D019965:Neurocognitive Disorders / Q000628:therapy; D011570:Psychiatry / Q000639:trends*; D011602:Psychophysiologic Disorders / Q000628:therapy; D011785:Quality Assurance, Health Care / Q000639:trends; D012017:Referral and Consultation / Q000639:trends*