Marketing your nursing product line: reaping the benefits.
Survival in today's cost-conscious, competitive health care scene depends on strategic business skills, marketing, and product line management. As a major contributor to the delivery of health care, nursing practice must now include an orientation toward business with definable products. The authors discuss their success in developing a product line that results in professional growth, improved nurse recruitment and retention, and a greater competitive edge in the health care arena.
Johnson
J E
JE
Division of Nursing, Washington Hospital Center, D.C.
Arvidson
A C
AC
Costa
L L
LL
Hekhuis
F M
FM
Lennox
L A
LA
Marshall
S B
SB
Moran
M J
MJ
D003253:Consultants; D006266:Health Education; D006739:Hospital Administration; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009739:Nursing Services; D009874:Operations Research; D011357:Product Line Management; D014956:Writing