title: Marketing your nursing product line: reaping the benefits.
abstract: Survival in today's cost-conscious, competitive health care scene depends on strategic business skills, marketing, and product line management. As a major contributor to the delivery of health care, nursing practice must now include an orientation toward business with definable products. The authors discuss their success in developing a product line that results in professional growth, improved nurse recruitment and retention, and a greater competitive edge in the health care arena.
authors: Division of Nursing, Washington Hospital Center, D.C.
authors: J E
authors: JE
authors: Johnson
authors: A C
authors: AC
authors: Arvidson
authors: L L
authors: LL
authors: Costa
authors: F M
authors: FM
authors: Hekhuis
authors: L A
authors: LA
authors: Lennox
authors: S B
authors: SB
authors: Marshall
authors: M J
authors: MJ
authors: Moran
mesh_terms: D003253:Consultants; D006266:Health Education; D006739:Hospital Administration; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009739:Nursing Services; D009874:Operations Research; D011357:Product Line Management; D014956:Writing