title: Marketing women's health care.
abstract: Women's health care is a growing component of the health care business. Developing women's health services can offer hospitals and clinics the opportunity to generate greater revenue and gain the competitive edge. The nurse executive plays a critical role in the development of marketable women's health services.
authors: University of Iowa Hospitals and Clinics, Iowa City.
authors: P K
authors: PK
authors: Triolo
mesh_terms: D000328:Adult; D000329:Advertising; D000368:Aged; D001294:Attitude to Health; D004465:Economic Competition; D004469:Economics, Hospital; D005260:Female; D006293:Health Promotion; D006296:Health Services / Q000191:economics; D006801:Humans; D008389:Marketing of Health Services; D008875:Middle Aged; D011157:Population Dynamics; D014932:Women's Health Services / Q000191:economics