Marketing occupational therapy.
Marketing is emerging as an important aspect of the delivery of health care services, including occupational therapy. An understanding of marketing and a knowledge of how to apply its principles will permit therapists to keep pace with the changing health care environment. This article introduces terminology, strategies, and applications of marketing.
Learning Prep School, West Newton, Massachusetts 02165.
K
K
Jacobs
D000329:Advertising; D008389:Marketing of Health Services / Q000458:organization & administration*; D008404:Massachusetts; D009788:Occupational Therapy; D012952:Societies