Strengthening the hospital's marketing position through training.
Through the HOSPITAL-ity program, the Department of Human Resources Development at Albert Einstein Medical Center tackled the problem of decreasing hospital occupancy. They did it by using training professionals to help tap the institution's human resources.
Goldsmith
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Leebov
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D001291:Attitude of Health Personnel; D003159:Community-Institutional Relations; D003258:Consumer Behavior; D004465:Economic Competition; D006746:Hospital Bed Capacity, 500 and over; D007318:Inservice Training; D008389:Marketing of Health Services; D010414:Pennsylvania; D010564:Personnel, Hospital / Q000193:education*