Marketing occupational therapy.
Marketing is emerging as an important aspect of the delivery of health care services, including occupational therapy. An understanding of marketing and a knowledge of how to apply its principles will permit therapists to keep pace with the changing health care environment. This article introduces terminology, strategies, and applications of marketing.
Jacobs
K
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Learning Prep School, West Newton, Massachusetts 02165.
D000329:Advertising; D008389:Marketing of Health Services / Q000458:organization & administration*; D008404:Massachusetts; D009788:Occupational Therapy; D012952:Societies