title: Hospital-physician relations: a marketing approach.
abstract: Hospital-physician relations have traditionally been an important foundation to the mission and survival of hospitals. New developments are increasing the importance of this relationship. A marketing approach asks some simple questions and suggests specific proposals about how to strengthen and improve these critical relationships.
mesh_terms: D003142:Communication; D004465:Economic Competition; D004992:Ethics, Medical; D006739:Hospital Administration; D008389:Marketing of Health Services; D008505:Medical Staff, Hospital / Q000193:education / Q000458:organization & administration / Q000523:psychology; D010557:Personnel Administration, Hospital; D011445:Prospective Payment System / Q000639:trends