[Fast food--an analysis of the consumer profile of 2 typical representatives of these chains].
By a questionnaire survey the customers of two fast food chains have been analysed. Personal characteristics, motivation and frequency of fast food consumption and knowledge in correct nutrition varied significantly between the two customer groups.
D000293:Adolescent; D000328:Adult; D002648:Child; D004032:Diet; D005518:Food Preferences; D006801:Humans; D008875:Middle Aged; D012147:Restaurants; D011795:Surveys and Questionnaires; D013557:Switzerland
Fast food--Eine Analyse des Konsumentenprofils zweier typischer Vertreter dieser Branche.