The use of telemarketing in the community-wide prevention of heart disease: the Pawtucket Heart Health Program.
The marketing of preventive health behaviors is typically accomplished through various broadcast, print, and other mass media channels. By making randomly-dialed telephone calls to 4,000 residents of Pawtucket, RI, volunteers of the Pawtucket Heart Health Program succeeded in registering nearly 400 individuals for risk factor reduction groups or self-help behavior change kits. Additionally, community awareness of the program was an indirect benefit of this "telemarketing." Telemarketing is an interactive and inexpensive approach to marketing preventive health behaviors.
D006331:Heart Diseases / Q000517:prevention & control*; D006801:Humans; D008389:Marketing of Health Services; D011314:Preventive Health Services; D012237:Rhode Island; D013689:Telephone