The physician as a nursing service customer.
One measure of a hospital's market success is bed occupancy. Since physicians admit patients to the hospital, they can rightfully be viewed as hospital customers. As customers, they respond to excellence in customer service. This article describes strategies for dealing with the physician as customer while still preserving the nurse-physician collegial relationship.
D001509:Bed Occupancy; D002983:Clinical Competence; D003258:Consumer Behavior; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services; D009718:Nurse Administrators; D009738:Nursing Service, Hospital / Q000458:organization & administration*; D010820:Physicians; D011785:Quality Assurance, Health Care