Quality assurance and marketing.
Although considerable efforts have been directed toward the development and utilization of marketing strategies for dental practices, little if any information exists in the specific area of the role quality assurance may play in marketing dental services. This article describes and analyzes the current relationship between quality assurance and marketing, given the complex array of factors on the horizon that may affect how dentistry is organized and delivered. It must become the role of the profession to see that the alliance between marketing and quality assurance continues and is utilized to assure the quality of care provided and accountability to the public.
D003729:Dental Care / Q000592:standards*; D003752:Dental Health Services / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000639:trends; D011215:Practice Management, Dental; D011639:Public Opinion; D011785:Quality Assurance, Health Care