title: Matching prescription drugs and consumers. The benefits of direct advertising.
mesh_terms: D000329:Advertising; D003254:Consumer Advocacy; D004059:Diffusion of Innovation; D004345:Drug Industry / Q000191:economics; D011307:Drug Prescriptions / Q000191:economics; D064420:Drug-Related Side Effects and Adverse Reactions; D004465:Economic Competition; D006801:Humans; D004364:Pharmaceutical Preparations; D011640:Public Policy; D012306:Risk; D014481:United States
chemical_list: D004364:Pharmaceutical Preparations