title: Cognitive commitments in health services marketing.
abstract: Armed with valid information about what people expect, health care organizations can make commitments to current and prospective patients, thereby increasing their marketing success and improving patient satisfaction.
mesh_terms: D001294:Attitude to Health; D003071:Cognition; D003142:Communication; D003258:Consumer Behavior; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services