Cognitive commitments in health services marketing.
Armed with valid information about what people expect, health care organizations can make commitments to current and prospective patients, thereby increasing their marketing success and improving patient satisfaction.
D001294:Attitude to Health; D003071:Cognition; D003142:Communication; D003258:Consumer Behavior; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services