title: Diffusion of an innovation: adoption of CT scanners.
abstract: "Diffusion of Innovation" is a marketing theory that predicts the pattern of adoption of new products. The characteristics of an innovation and the "diffusion stages" of a new product as it moves toward widespread adoption are described. Then, the predictions of diffusion theory are compared to the pattern of adoption of CT.
mesh_terms: D003142:Communication; D004059:Diffusion of Innovation; D014057:Tomography, X-Ray Computed; D014481:United States