title: Aversive conditioning of junk food consumption: a multiple baseline study.
abstract: Three female volunteers participated in a multiple-baseline study of an aversive conditioning treatment designed to reduce consumption of junk food. Self-reported consumption, ratings of palatability, and SHP (salivation) measures decreased following the introduction of treatment for each participant. Independent assessment of treatment compliance suggested a relationship between adherence and outcome.
mesh_terms: D000328:Adult; D001348:Aversive Therapy; D003216:Conditioning, Operant; D005247:Feeding Behavior; D005260:Female; D006801:Humans; D010349:Patient Compliance