title: The orienting response as an index of mass communication effect.
mesh_terms: D000161:Acoustic Stimulation; D000329:Advertising; D001288:Attention; D003142:Communication; D005260:Female; D005712:Galvanic Skin Response; D006801:Humans; D008297:Male; D008568:Memory; D008959:Models, Neurological; D009949:Orientation; D011845:Radio; D012659:Semantic Differential; D013016:Sound