Perception and eye movements in simulated traffic situations.
In an experiment to simulate the perception task of a driver, subjects were shown uninterrupted series of colour slides of different kinds of highway scenes. The dependent variables were eye fixations, fixation times and conscious perceptions for the part of the traffic signs and roadside advertisements. Perceptions were achieved mostly as a result of fixation, but partly also by using peripheral vision. On the other hand fixation did not always cause perception. The lengthening of fixation time increased the number of correct perceptions. When the traffic sign and the roadside advertisement were in the same slide, the advertisement disturbed the perception of the sign, but in the daylight conditions this effect was not noticed as an alteration of the fixation of the sign, but as prevention of further information processing. The disturbing influence of the advertisement was increased by its bad information ergonomics which caused a long fixation time.
D000328:Adult; D000329:Advertising; D001334:Automobile Driving; D006804:Ergonomics; D005133:Eye Movements; D005403:Fixation, Ocular; D006801:Humans; D008297:Male; D008606:Mental Processes / Q000502:physiology; D014796:Visual Perception / Q000502:physiology*