Drinking norms versus drinking behavior.
Data from 1002 households indicated that contextual factors (group size, subsequent activity) and individual difference factors (sex, extroversion, drinking frequency) differentially influenced consumption and normative ratings. These findings suggest that contextual cues serve as determinants of drinking norms and that drinking behavior reflects individual variation in sensitivity to these cues.
D000328:Adult; D000428:Alcohol Drinking; D001143:Arousal; D005120:Extraversion, Psychological; D005260:Female; D006801:Humans; D007398:Interpersonal Relations; D007439:Introversion, Psychological; D008297:Male; D012931:Social Environment; D012932:Social Facilitation; D012945:Social Values