10 reasons hospital marketing programs fail.
D000329:Advertising; D002202:Capital Financing; D005069:Evaluation Studies as Topic; D005376:Financial Management; D005377:Financial Management, Hospital; D006075:Governing Board; D006801:Humans; D008389:Marketing of Health Services / Q000592:standards*; D008505:Medical Staff, Hospital; D012106:Research; D014481:United States