Interpretation and presentation of results. Chickens will come home to roost.
Collecting information is an obsessional activity which can become an end in itself. Interpreting and presenting results in a way that others can learn from them requires reflection, selectivity and ability to accept criticism. In selecting the journal to which the article will be submitted, consider which has the most appropriate readership and ensure the article conforms to the requirements and style of that journal.
D003625:Data Collection / Q000592:standards*; D012107:Research Design / Q000592:standards*; D014956:Writing