Evaluation of the Australian Medical Association drink-driving campaign in Wollongong.
A pilot public education campaign against drink-driving directed towards 18-24-year-old men in Wollongong in 1982 is described. Analysis suggested significant behavioural change in the target group. This was shown by a reduction in traffic accidents and by some reduction in drink-driving convictions. While a comparative assessment of the knowledge and attitudes of the community before and after the campaign showed a marked awareness of the campaign, attitudinal changes to drink-driving were equivocal.
D000063:Accidents, Traffic / Q000517:prevention & control; D000293:Adolescent; D000328:Adult; D000329:Advertising; D000428:Alcohol Drinking; D001290:Attitude; D001315:Australia; D001334:Automobile Driving; D005069:Evaluation Studies as Topic; D005260:Female; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D010865:Pilot Projects; D012955:Societies, Medical