title: Marketing to nurses through an incentive program.
abstract: Attracting and retaining nursing staff is described as a marketing problem in this article. Nurse administrators can market their institutions to current and potential employees as desirable employers. The nurses in turn present a favorable image of the institution to the community at large if they are satisfied with their jobs. A vehicle to accomplish this task of marketing is the Incentive Career Mobility Plan. Implemented a year ago as a pilot project, this incentive program is achieving its goal of improving employee morale and retention by rewarding self-improvement.
mesh_terms: D002322:Career Mobility; D004649:Employee Incentive Plans; D006801:Humans; D007588:Job Satisfaction; D009738:Nursing Service, Hospital / Q000458:organization & administration*; D010558:Personnel Loyalty; D010559:Personnel Management / Q000379:methods*; D013781:Texas