title: Applying marketing techniques to promotion of the Cancer Information Service.
mesh_terms: D001294:Attitude to Health; D005260:Female; D006801:Humans; D007255:Information Services; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D009369:Neoplasms / Q000517:prevention & control*; D012959:Socioeconomic Factors; D014481:United States