title: Strategies for a crowded marketplace.
abstract: Today's crowded marketplace demands that health care organizations use sophisticated marketing techniques. One technique is for the organization to differentiate itself in order to attract clients away from competing organizations. Another is for the organization to focus its resources on a limited number of market segments with the understanding that it will not devote resources to segments that have not been specifically designated as target markets.
mesh_terms: D003258:Consumer Behavior; D004465:Economic Competition; D006268:Health Facilities / Q000191:economics*; D008389:Marketing of Health Services; D014481:United States