title: Professional marketing for optometry.
abstract: Most optometrists are unfamiliar with the concepts of marketing. Yet to be successful in today's highly competitive health care environment, some marketing efforts may be needed. The four key elements of successful marketing are reviewed and related to professional optometric practice applications. Understanding what the public wants and needs in vision care is a key to developing an effective professional marketing program. Various strategies for retaining and attracting patients are discussed.
mesh_terms: D005249:Fees and Charges; D006801:Humans; D008389:Marketing of Health Services; D009907:Optometry / Q000191:economics*; D011364:Professional Practice; D011369:Professional-Patient Relations