Measuring consumer preferences for ambulatory medical care arrangements.
This paper describes how conjoint analysis can be applied to health care marketing. Data from a sample of 73 university students were used to estimate part-worth values for different levels of attributes of ambulatory care arrangements. A high degree of comparative validity was found.
D000554:Ambulatory Care Facilities / Q000706:statistics & numerical data*; D002755:Choice Behavior; D006801:Humans; D008389:Marketing of Health Services; D011594:Psychometrics