Content and effects of alcohol advertising: a reply to Strickland.
Strickland's criticisms of Atkin and Block's study on alcohol advertising are refuted point by point with quotations from the original study and defense of the methodologies used.
D000329:Advertising; D000434:Alcoholic Beverages; D008402:Mass Media; D012107:Research Design / Q000592:standards*; D014481:United States