Marketing orientation: how do hospital administrators compare with marketing managers?
A recent study shows that the marketing orientation of hospital administrators is similar to that of marketing practitioners but that hospital administrators have an underdeveloped sense of market segmentation and market aggressiveness regarding their patients and physicians. Studies such as this one can be helpful in applying marketing techniques to today's hospitals.
D000374:Aggression; D001290:Attitude; D003258:Consumer Behavior; D003625:Data Collection; D006270:Health Facility Administrators; D006740:Hospital Administrators; D006801:Humans; D008389:Marketing of Health Services; D014481:United States