title: Content and effects of alcohol advertising: a reply to Strickland.
abstract: Strickland's criticisms of Atkin and Block's study on alcohol advertising are refuted point by point with quotations from the original study and defense of the methodologies used.
mesh_terms: D000329:Advertising; D000434:Alcoholic Beverages; D008402:Mass Media; D012107:Research Design / Q000592:standards*; D014481:United States