title: Persuasive communication strategies for hospitals.
abstract: Stringent rules apply to the kinds of things hospitals can say about themselves and their services, over and above the ethics that apply to all advertising. Yet it seems clear from the levels of interest in advertising among hospitals and the growth in the use of this marketing technique in recent years that persuasion strategies will become more conscious and comprehensive in the future.
mesh_terms: D000329:Advertising; D001290:Attitude; D001519:Behavior; D003071:Cognition; D004991:Ethics, Institutional; D006761:Hospitals; D006801:Humans; D008389:Marketing of Health Services; D010565:Persuasive Communication; D012718:Set, Psychology; D014481:United States