title: Managing the community hospital's reputation.
abstract: A hospital's reputation is important to its viability. That reputation should be planned and managed to the hospital's best advantage. A marketing model that delineates phases and steps has been developed to assist hospital management staff in enhancing their hospital's standing in the community.
mesh_terms: D003159:Community-Institutional Relations / Q000592:standards*; D006739:Hospital Administration / Q000592:standards; D006764:Hospitals, Community / Q000458:organization & administration*; D011641:Public Relations; D012107:Research Design