Direct-mail techniques and the prevention of alcohol-related problems among college students.
A university-based program to prevent alcohol-related problems tested a direct-mail campaign designed to increase program participation, increase knowledge and reduce drinking and driving. Survey data indicated that 93% read the letter and that knowledge was increased but that behavior was not changed.
D000328:Adult; D000428:Alcohol Drinking; D000437:Alcoholism / Q000517:prevention & control*; D005260:Female; D006266:Health Education / Q000458:organization & administration*; D006801:Humans; D008297:Male; D014481:United States