Product-market differentiation: a strategic planning model for community hospitals.
Community hospitals would seem to have every reason to identify and capitalize on their product-market strengths. The strategic marketing/planning model provides a framework for rational analysis of the community hospital dilemma and for developing sensible solutions to the complex problems of accelerating hospital price-inflation.
D005249:Fees and Charges; D006752:Hospital Planning; D006764:Hospitals, Community / Q000191:economics*; D006801:Humans; D008389:Marketing of Health Services; D008962:Models, Theoretical; D010343:Patient Admission / Q000191:economics; D013597:Systems Analysis; D014481:United States