Inexpensive methods for recruiting subjects to smoking cessation programs.
Researchers in the area of smoking cessation have often been plagued with difficulties in securing adequate subject samples. The present investigation assessed the effectiveness of specific publicity techniques (e.g., standard news releases, taped public service announcements, posters, letters to employers) in recruiting subjects. Studies were conducted in a metropolitan area of approximately 250,000 residents and in a university community of approximately 40,000 residents. Results were extremely encouraging, with the greatest impact apparently resulting from new releases, letters to employers, and word of mouth.
D003142:Communication; D004467:Economics; D004651:Employment; D006801:Humans; D007484:Iowa; D008402:Mass Media; D008722:Methods; D010342:Patient Acceptance of Health Care; D014029:Tobacco Use Disorder / Q000523:psychology / Q000628:therapy*