title: Colors in imagery and memory performance.
abstract: The present research investigated the effects of imaging in different colors on memory performance. Four groups of subjects were told to form an interactive image in a specific color for each of 30 word pairs. A fifth group was instructed to form an interactive image but received no color instruction, and a sixth group was told to form a non-interactive image and received no color instruction. Analysis showed the five interactive groups differed significantly from the non-interactive group but there were no reliable differences among the different color conditions. These results contradict a prediction derived from Switras' 1977 study of color in imagery.
mesh_terms: D003118:Color Perception; D006801:Humans; D007092:Imagination; D008568:Memory; D011939:Mental Recall; D010153:Paired-Associate Learning; D014706:Verbal Learning