Soap and booze in the afternoon. An analysis of the portrayal of alcohol use in daytime serials.
Portrayals of alcohol use on daytime television serials are analyzed, and their effects on the audience are discussed in terms of modeling theory.
D000223:Adaptation, Psychological; D000428:Alcohol Drinking; D000818:Animals; D004924:Escape Reaction; D005260:Female; D006801:Humans; D007100:Imitative Behavior; D008297:Male; D012054:Reinforcement, Psychology; D012933:Social Identification; D013315:Stress, Psychological; D013690:Television; D013997:Time Factors