title: Soap and booze in the afternoon. An analysis of the portrayal of alcohol use in daytime serials.
abstract: Portrayals of alcohol use on daytime television serials are analyzed, and their effects on the audience are discussed in terms of modeling theory.
mesh_terms: D000223:Adaptation, Psychological; D000428:Alcohol Drinking; D000818:Animals; D004924:Escape Reaction; D005260:Female; D006801:Humans; D007100:Imitative Behavior; D008297:Male; D012054:Reinforcement, Psychology; D012933:Social Identification; D013315:Stress, Psychological; D013690:Television; D013997:Time Factors