title: Sex of model and sex of subject in reduction of snake avoidance.
abstract: The effects of sex of experimenter on approach to a snake were assessed in both modeling and non-modeling conditions. Subjects were selected on the basis of a pretest in which they indicated that they would never pick up a harmless snake depicted on one of eight color slides of animals. 72 subjects (36 males and 36 females) served in one of 8 groups (4 groups of males and 4 groups of females). Each group of 9 subjects served in one of the following conditions: (a) a non-modeling condition with the same sex experimenter, (b) a non-modeling condition with an opposite sex experimenter, (c) a modeling condition with the same sex experimenter, and (d) a modeling condition with an opposite sex experimenter. All experimenters were selected to be attractive. Analysis of variance for scores on a 19-step sequence of approach yielded a significant interaction of sex of experimenter by sex of subject (F = 4.18, df = 1/64, p less than .05). All other comparisons were non-significant. Results indicate that an attractive experimenter of the opposite sex increases approaching a snake particularly by male subjects.
mesh_terms: D000818:Animals; D001521:Behavior Therapy; D005260:Female; D006801:Humans; D007100:Imitative Behavior; D008297:Male; D010698:Phobic Disorders / Q000628:therapy*; D012737:Sex Factors; D012911:Snakes; D012928:Social Desirability