title: Left and wrong in adverts: Neuropsychological correlates of aesthetic preference.
abstract: Twenty left-handed and 20 right-handed subjects were found to differ significantly in their preferences for the left-right arrangement of words and pictures in advertisements. The right-handers preferred the picture to the left of the text, while left-handers had no overall preference, but showed a wider range of individual variation. The results are interpreted as demonstrating an influence of hemispheric specialization on everyday aesthetic preferences.
mesh_terms: D000293:Adolescent; D000328:Adult; D002755:Choice Behavior; D004292:Dominance, Cerebral; D004954:Esthetics; D005260:Female; D007839:Functional Laterality; D006801:Humans; D008297:Male