The marketing of instructional materials to health practitioners.
With the increasing costs of education, for both practitioners and academic health centers, the time for a different format for continuing education has arrived. An educational resource department is the logical center to the development and management of a project as described in this paper. The educational resource department, the academic health center, and the practitioners can all benefit from turning attention outside academic walls.
D003365:Costs and Cost Analysis; D004498:Education, Dental, Continuing / Q000191:economics / Q000379:methods* / Q000639:trends; D004502:Education, Medical, Continuing / Q000191:economics / Q000379:methods / Q000639:trends; D011380:Programmed Instructions as Topic / Q000191:economics / Q000379:methods* / Q000639:trends