Evaluation of publicity concerning a mental health center.
If a community mental health center decides that the public is not sufficiently aware of its services, efforts to increase community visibility can be made. In this study, a random telephone survey of a community indicated that about 44% of the respondents had heard of the mental health center's parent agency. After the survey, a series of public service announcements about mental health appeared in the local newspaper during a four-week period. A postpublicity survey revealed that the campaign did not significantly penetrate the population and increase community awareness of the mental health center or significantly improve attitudes toward it.
D000329:Advertising; D001364:Awareness; D003155:Community Mental Health Centers / Q000706:statistics & numerical data*; D006801:Humans; D011639:Public Opinion