title: Impact of a national campaign on smoking attitudes and patterns in Austria.
abstract: Evaluation of the impact of a recent anti-smoking campaign in Austria has been made among representative samples of the population. The data show that the campaign had a widespread effect: 99% of those interviewed were aware of the campaign (83% referred to it spontaneously, and 15% on being questioned), and all Austrians knew the slogan, "Life without smoking can be just as nice!" (88% mentioned it spontaneously). Furthermore, some 66% of respondents knew the campaign's symbol. According to the results of this survey, the reduction in the number of smokers (34%) has been much greater than in 1979 when a similar survey indicated a decrease of 27%. Moreover, for the first time the number of women who smoke is diminishing. There also appears to be a trend towards smoking cigarettes with a low tar content. Finally, a considerable increase was recorded in the number of smokers who would like to quit.
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D001294:Attitude to Health; D001317:Austria; D001364:Awareness; D005260:Female; D006293:Health Promotion; D006801:Humans; D008297:Male; D008875:Middle Aged; D009313:National Health Programs; D011639:Public Opinion; D000074606:Smoking Prevention; D011795:Surveys and Questionnaires