title: Getting the message where it counts.
abstract: Recent experience indicates that getting the hospital's story across to the public is not nearly as important as getting the right message to the right people at the right time.
mesh_terms: D003142:Communication; D006739:Hospital Administration; D006801:Humans; D008402:Mass Media; D008505:Medical Staff, Hospital; D011639:Public Opinion; D011641:Public Relations; D014481:United States