title: The benefits and the risks of publicity.
abstract: As one of its primary functions, the hospital public relations department weighs the risks of proposed media coverage against its potential benefits in light of the objectives of both parties.
mesh_terms: D006748:Hospital Departments / Q000458:organization & administration*; D008402:Mass Media; D010564:Personnel, Hospital / Q000193:education; D011050:Policy Making; D011641:Public Relations